Agenda
2015-04-22
15:00-16:30
Round-Table: “Location-Based Advertising in Russia: Status and Prospects”Pavilion 8, Conference Hall
The data about accurate current location multiplied with an interactive communication channel open new opportunities for business in the location-based advertising format. At the section we will review LBA products existing in the Russian market , discuss application specifics, technological solutions, prospects and value for each type of players on the market: advertisers, media platforms, data and infrastructure platform providers.
Also participating in the discussion:
Vadim Mokhov, CEO, RosInnovation LLC“Trends, approaches and solutions in local advertising — Google view”
Sidorov Iliya ,
Performance Sales Activation Specialist,
Google Russia
“Your client is nearby: the hyperlocal ad practice of Local Hero”
“New media DOOH: In-vehicle information and advertising system based on geo-targeting technologies (LBA) and GLONASS ST TransMedia®”
“Implementation of the ST TransMedia® pilot project on bus routes SUE MO ‘Mostransavto’. New technologies of passengers informatization and alert. The leading Moscow region transport operator view”
Kosinkin Sergei ,
Deputy Head of informatization and administration department,
SUE MO “MOSTRANSAVTO”
“How to profit from long routes and to reach an end-user: Non-standard approach to LBA advertising by the example of Transport Public TV Channel in Leningrad Region”